WP SiteLauncher

Agency PM tools live outside WordPress. Agencies live inside it. We built the platform that closes the gap.

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Multi-tenant SaaS Laravel 12 React 18 WordPress plugin

20+

Paying agencies

50+

Sites managed

60+

Features shipped

2025

Beta launched

OVERVIEW

A collaboration platform for WordPress.

WP SiteLauncher is where agencies run their WordPress builds with clients — tasks, sitemaps, approvals, all in one place.

It lives inside the client's WordPress admin, not a separate SaaS. The work and the conversation about the work happen where the work already lives.

THE CHALLENGE

Years of agency frustration.

Nelson Lee Miller has run Pee-Aye Creative since 2019. The pattern repeated on every build: clients didn't send content on time, scope crept, schedules slipped because someone was waiting on an email reply.

Tools existed, but they were expensive, clunky, and lived outside WordPress — the one place the work actually happens. Nelson wanted a tool that put the conversation back on the site itself. He brought us in to build it.

THE APPROACH

Three independent surfaces. One source of truth.

The WordPress plugin handles in-site collaboration. The Laravel API holds the data and the rules. The central dashboard handles cross-site control. They sync over signed REST calls.

That separation does real work. A developer can leave Figma-style comments on a live page and spin them into tasks without leaving the client's site. An agency lead manages every client build from one dashboard. We ship features to either surface without breaking the other.

Figma-style page comments inside WordPress — leave feedback directly on live pages and convert to tasks — Comments on live pages. Click, leave feedback, spin into a task — without leaving WordPress.

THE STACK

Production stack, end to end.

WordPress plugin

React 18 bundle embedded in WP admin. Talks to the API from inside any client site.

Laravel API

PHP 8.2 / Laravel 12 with Passport for OAuth2. 40+ resource types — workspaces, tasks, sitemaps, templates, approvals.

Central Dashboard

Vite + React 18 standalone app. Agency-facing control center for accounts, billing, and cross-site management.

Storage & infra

DigitalOcean Spaces for files and CDN. SureCart for subscriptions. HMAC-signed sync between WP and the API.

THE OUTCOME

Live in beta. Real agencies, real sites.

WP SiteLauncher opened its beta in 2025. 20+ agencies pay for it. They run 50+ WordPress sites through it. 60+ features have shipped since launch.

Billing runs through SureCart. Files live on DigitalOcean Spaces. The Laravel API handles license validation, workspace state, and signed sync with every connected WordPress site. All of it on production infra we built and operate.